MOM – Market on Market

Introducing a dynamic new retail incubator designed to make downtown Durham entrepreneurship more accessible, sustainable, and inspiring. Market on Market Street is proud to host the official ribbon cutting for three innovative, women-owned small businesses launching in the heart of Downtown Durham.

Among them is BE WELL CO., and we are thrilled to bring a renewed focus on wellness, authenticity, and intentional living to the vibrant streets of Durham. Our mission is to help the community reconnect with what it means to feel whole, supported, and genuinely well.