OPENING WINTER 2025

121 Market Street, Bay 3 Durham NC 27701

Live Well.

Do Well.

Be Well

At Be Well Co., we believe wellness is a way of life — a daily practice rooted in nature, community, and authenticity. As your local apothecary, we offer a curated selection of dried herbs for teas, cooking, and natural remedies, alongside medicinal botanicals to support balance and vitality. Be Well Co. is more than a store — it’s your third space. A place to slow down, explore, and reconnect with the simple power of nature. Here, you can book private appointments to create your own custom blends, enjoy personal shopping experiences, or research natural solutions for your wellness goals.

Whether you come to sip, inhale, discover new herbs, or find calm in a busy world — Be Well Co. is where you can truly Live Well. Do Well. Be Well.

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Products

  • Gypsy Yoga Mama products are exclusively available at Be Well Co. From their signature Hair, Body & Beard Oils to Room Sprays and Spiritual Hygiene essentials, you’ll find everything you need to nurture your body, mind, and space. 🌿✨

  • With an array of medicinal herbs — both dried and tincture-style — you can easily add healing botanicals to your coffee, tea, or water. 🌿 Be Well Co. will also feature our house brand of CBD and THCa tinctures and gummies, alongside a variety of traditional herbs such as Mugwort, Catnip, Echinacea, Ashwagandha, and more.

    Discover the natural way to support your wellness — mind, body, and spirit. ✨

    Would you like me to make this sound a bit more educational and apothecary-

  • Our Jar Apothecary features a beautiful and diverse selection of dried herbs — perfect for creating teas, custom blends, culinary infusions, and even spiritual hygiene rituals.

    Herbs include:
    Lavender, Cinnamon, Mint, Salts, Calendula, Chamomile, Elderberry, Hibiscus, Holy Basil, Lemon Balm, Rose, Stinging Nettle, Valerian, and Yarrow.

  • Our Private Shopping Experience invites you to slow down, explore, and connect with your personal path to wellness. During your exclusive appointment, you’ll enjoy a one-on-one consultation with a Be Well Co. herbalist or wellness guide, who will help you discover natural remedies and rituals tailored to your needs.

    Sip a soothing cup of tea as you explore our collection of herbs, tinctures, teas, oils, and apothecary goods at your own pace — free from rush or distraction. Whether you’re blending a personalized tea, selecting self-care essentials, or building a new wellness routine, this experience is all about you.

“Being beautiful is an inside job.”

Briana Nicole, Founder

 

Come Visit!

Be Well Co. is located in downtown Durham NC.

Market on Market (MOM) - 121 Market Street, Bay 3 Durham NC 27701